Many of us have been following the stay-at-home guidelines for weeks, due to the COVID-19 pandemic. During these difficult times, it has been helpful to band together and learn how companies are adapting to the new business climate.
As a blogger and fierce #FineChocolateAdvocate, I’m continuing to post content weekly to my social accounts. Sacrificing some of the time it takes to write my longer articles, I’m trying to promote some initiatives worthy of being known about the appreciation of fine chocolate—and the work of its producers.
As written in recent posts, Fine Chocolate Projected To Keep Up With Healthy Comfort Foods and How The Coronavirus Outbreak Is Reshaping Food Buying Habits In 2020, this seems the ideal time to put the so-called ‘healthy comfort foods,’ such as chocolate, center stage.
One of the best ways to be more visible online is to literally put fine chocolate/cacao businesses—struggling to win over an audience exposed to the mass-made chocolate products on a grocery store shelf—on the map. This has recently been possible thanks to the newly-launched initiative by the Fine Chocolate Industry Association (FCIA), Make Mine Fine.
Make Mine Fine is an online marketplace featuring specialty chocolate companies from the United States and abroad. Nearly 100 companies are listed on the website by location, so consumers can easily find local shops with delivery or curbside services, as well as order fine chocolate items and gifts online. Each of the companies listed is a member of the FCIA, the only organization focused on supporting professionals involved in the production and promotion of premium chocolate made from fine flavor cacao and natural food ingredients.
“Make Mine Fine helps our specialty chocolate members who are financially struggling due to the COVID-19 pandemic. By purchasing from these companies, chocolate lovers are helping support small chocolate businesses and the farmers who depend on cacao for their livelihoods,” says Bill Guyton, FCIA Executive Director.
“Many of the Make Mine Fine company websites also provide information on how their chocolate is made and sourced, creating a learning opportunity for families and individuals staying at home during the coronavirus outbreak. New companies are continually being added to the site, along with other educational content about fine chocolate and cacao.
Consumers are encouraged to browse and enjoy the array of chocolate products offered.
Companies wishing to join the platform receive this as a benefit for being a member of FCIA.”
As a global consumer-facing initiative, Make Mine Fine aims to feature chocolate maker, chocolatier, retailer, cocoa importer, and equipment supplier website links for online sales targeted to consumers.
The platform has continually being updated and improved to make it more user-friendly, such as adding more filtering capabilities:
One-two educational webinars are available to both FCIA members and non-members each week for free, spanning from loan funding and digital marketing to quality standards and product development. However, only FCIA members get unlimited access to recorded webinar sessions, exclusive discounts on business services, and other time-limited offers.
* = FCIA is exceptionally offering half-price memberships through December 31, 2020! (Offer applies to all of the membership levels.)
After joining, hit me an email through the button below and I will send you the 2019 report ‘Getting to Know the Chocolate Consumer:’