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Sophia ReaAntonella TrombaJacobJo SayerTony Najjar Recent comment authors
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Vincent Palumbo
Vincent Palumbo

Certainly a very interesting aspect of the marketing side of fine/craft chocolate brought to light in great detail. While likely overlooked by many, all indications are that it should not be for much longer, and be given serious consideration in future marketing strategies. This valuable information is much appreciated, while looking forward to the expanded follow-up.

Tony Najjar
Tony Najjar

Interesting article, Antonella! Thanks for shedding the light on this important subject!

Jo Sayer

Hi Antonella, thank you for writing this very informative article.


I recently had a similar experience with a local influencer. I’m a fairly new chocolate maker, and had about 170 Facebook likes. Another business owner who runs a health food/homeopathic store shared my business page on her page and gave us a very nice writeup after she (unbeknownst to me) bought some of my bars at the local farmer’s market. Within 12 hours my Facebook likes shot up from 167 to 224. This is a drop in the bucket for many businesses, but for me that is a 34% growth in my social media presence! I was so grateful! She fell right into line with your post. She has roughly 3000 followers on Facebook, but they are all extremely engaged in what she says as a local influencer in health foods. If I could continue to pursue a relationship with… Read more »

Sophia Rea

Getting a large amount of followers is not always a good thing. You can lose connection with your core audience and become overwhelmed with so many followers that it becomes a distraction unless you are ready. I have about 2,600 followers that I have built up slowly. These are quality followers. If I want to get another 10,000 followers I can merely pay a computer guy I know who has an algorithm set to get followers to my page. He costs $100 a month and he did this for my friend’s business and in 3 months they had 17,000 followers. I might use him one day when the time is right. When I have my new, easier to use website up, for instance. Also, Askinosie is one chocolate maker who recognizes those who recognize them. At the end of the… Read more »


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