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Vincent Palumbo
Vincent Palumbo

Certainly a very interesting aspect of the marketing side of fine/craft chocolate brought to light in great detail. While likely overlooked by many, all indications are that it should not be for much longer, and be given serious consideration in future marketing strategies. This valuable information is much appreciated, while looking forward to the expanded follow-up.

Tony Najjar
Tony Najjar

Interesting article, Antonella! Thanks for shedding the light on this important subject!

Jo Sayer

Hi Antonella, thank you for writing this very informative article.

Sophia Rea

Getting a large amount of followers is not always a good thing. You can lose connection with your core audience and become overwhelmed with so many followers that it becomes a distraction unless you are ready. I have about 2,600 followers that I have built up slowly. These are quality followers. If I want to get another 10,000 followers I can merely pay a computer guy I know who has an algorithm set to get followers to my page. He costs $100 a month and he did this for my friend’s business and in 3 months they had 17,000 followers. I might use him one day when the time is right. When I have my new, easier to use website up, for instance.
Also, Askinosie is one chocolate maker who recognizes those who recognize them. At the end of the week for their IG story they often repost other people’s pictures of their chocolate.
When you look at my IG page and notice that I have 20,000 followers then you will know that I hired my computer guy. And I wonder if a few people we know out there in the chocolate industry have done this without telling anyone.

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