With premium chocolate representing the fastest-growing segment in all chocolate sales, packaging and communication will constitute increasingly refined levers for a brand that aspires to be remembered, not remain one of many.
Between choosing colors, typefaces, graphic elements, and words to present each their storytelling, a brand serious about fine chocolate knows that smartly investing resources on the packaging is a prerequisite for authenticity.
While the final consumer is increasingly sensitive to current issues such as sustainability, ethics, and transparency, the fine chocolate brand must strive to distinguish itself from a fiercely prolific competition.
The competition is no longer with other brands in the same niche, but with the more iconic ones, in a more extended segment.
Why would someone buy an experience similar to the one he would have by opting for a less expensive product?
As a matter of fact, the most successful brands consider packaging as a vehicle to evoke sensations through its form and functionality.
See this by Ritual Chocolate. When unfolded
, the packaging recalls the freeing beauty of a bird, but also the comforting shapes of a house—or wherever else imagination would bring you.