It all started with the desire to investigate a food so much beloved as unacknowledged in its history and origin. If it is common practice to link the appearance of an espresso cup with that of a coffee bean, an analogous association between cacao and chocolate is somewhat blurry. Yet, in comparison to other delicacies, chocolate is that food that elates our entire existence, from childhood to adulthood—and beyond.
Based on these premises, Foodensity’s mission is not only to elevate chocolate education among consumers, but also to provide stories and insights into the industry of fine cocoa and chocolate to inspire food brands and professionals.
I started my blog Foodensity in January 2016 with the aim of being a reference website for the fine chocolate industry. My audience is mainly made up of fine chocolate producers and professionals, and secondly, chocolate consumers, looking for inspiration and education focused on complex and recurring topics in the fine chocolate industry. To this end, I love creating in-depth articles on each topic, giving the reader a different angle from what they can already find online, whether to improve their business as a maker/professional or their approach as a consumer.
What I can do for your brand
Antonella created for the blog of our brand new business the first articles to educate the reader on the wonders of craft bean-to-bar chocolate. Her subject matter expertise is impressive! We are very satisfied with the direction we got from her even before launching our website.
Antonella collaborated with us for the labeling and nutritional claims of our first product. As a startup, it was such a benefit and relief to count on her great expertise and broad knowledge of current European legislation. Totally recommended!
My policy is to offer my readers the highest transparency, be it based on objective or subjective criteria.
If you are a brand pleased to send me your products, know that I can accept only if I feel you are aligned with my values.
All product reviews will be shared via social media but not on my blog.
I don’t do that, unless I will ask your expertise contribution to a group interview or roundup.
I live in a tiny region of southern Italy severely disadvantaged in the logistics.
To get an idea, to reach:
- Rome by car, bus, or train, I would take more than 3 hours and a half,
- a city in central or northern Italy, from 5 to 10 hours,
- a city in the rest of Europe or the world, one day or two.
I enjoy traveling, but these settings make it inefficient for the additional room and board costs even for the closest destination.
For these reasons, I am glad to offer my presence and commitment at any event, but only under full expense coverage of the assignment.